Farrell Reynolds has been an innovator in sales, marketing, operations and training for 30 years, primarily in the broadcast and cable industries. Notable achievements include creating the marketing plans for CNN “Headline News,” launching TNT, and creating foundational marketing initiatives for the “Portrait of America” series, “Captain Planet”, NBA Basketball, NFL Football and the World Cup Soccer series.
In 1990, Reynolds left Turner to become Division Chairman at the Whittle Corporation. He subsequently founded Conduit Communications, a film and multimedia development, production, and distribution company. In 1993, he joined New World as President and sole employee of New World Sales and Marketing, the national sales arm of the New World Communications Group. In fourteen months, the sales and marketing company grew to 135 employees in nine offices, generating in excess of $300 million in spot and barter sales revenues.
In January of 1996, the sales group was consolidated into the New World Broadcast Group, and Reynolds was appointed Chairman/CEO. In January of 1997, the company was sold to Fox, Inc. for $2.3 billion.