131. Joe Fortune – Winning with Authenticity

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“I either win or I learn.” – Nelson Mandella

“Authenticity is the pixie dust of supercharging potential, but also of creating a positive work culture at any level.” – Joe Fortune

Guest Bio:

Joe Fortune is CEO, Mast-Jägermeister US, leading Jägermeister, and Teremana Small Batch Tequila brands. Joe joined MJUS in 2016 as CFO, before assuming the role of CCO, where he made significant impact on Jägermeister. As an industry veteran holding leadership positions within both Diageo and Disaronno, Joe has well-rounded experience and powerful command of the spirits business.

“We are a multi-generational business driven by our progressive brand-led culture, masterful execution, and authentic family-owned history. Our devotion to growing our people, supporting communities, and making bold decisions will ignite passion to drive continued success for our Jägermeister brand. Our incomparable entrance into the tequila category with Teremana was the most successful spirits launch in US history. We are proud to contribute our exceptional commercial expertise and core company values to propel the brand forward.” Joe Fortune, CEO, Mast-Jägermeister US

R.O.G. Takeaway Tips:

Channel your inner Jäger (irreverent of spirit) and Meister (masterful and craft)
Know who you are. What are you good at? What are you not good at? Who do you need to surround yourself with?
Be true to yourself.
How can you create a volunteer day or way to generate compassion?
Don’t take things personally.
Hold tension.
Exchange genuine feedback for improvement.
Be authentic.

Resources:

History of Mast-Jägermeister
Mast-Jägermeister
Jägermeister
Teremana Tequila
The Six Types of Working Genius (episodes 132-138)

Please join us for the next seven weeks, Episodes 132- 138, with special guest Julie Dobbins, The Six Types of Working Genius. Special Series on The Six Types of Working Genius.

Credits:

Joe Fortune, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.