About Shannon Cassidy
Shannon Cassidy is the Founder and CEO of Bridge Between, Inc., a leadership advisory firm established in 2000.
Her work sits at the intersection of leadership reflection, behavioral change, and organizational responsibility. For more than 25 years, she has partnered with senior leaders and leadership teams across industries to navigate complexity, strengthen relationships, and lead with greater clarity and intention.
Leaders often seek her partnership during moments of transition, growth, or complexity when the quality of leadership matters most.
Shannon is the author of The Five Degree Principle: How Small Changes Lead to Big Results and creator of the leadership course Five Degrees of Change: Small Shifts, Big Impact.
Her approach is grounded in the Generous Leadership System™, a body of work that integrates practical frameworks including the Five Degree Principle™, V.I.B.E.™, and Reflection & Projection™. Together these ideas support leaders in developing greater self-awareness, steadiness, and influence in how they lead.
Clients describe her work as calm, precise, and deeply practical. She is known for creating space where leaders can think clearly, challenge assumptions, and move forward with intention.
BRIDGE BETWEEN
Shannon founded Bridge Between in 2000 with a simple belief: meaningful leadership change begins with honest reflection and intentional action.
Through Bridge Between, she works with organizations around the world through executive coaching, leadership team facilitation, keynote experiences, and mentoring programs.
The work is intentionally high-touch and relationship-centered, built for long-term leadership development rather than one-time interventions.
ORGANIZATIONS SHANNON HAS PARTNERED WITH
CREDENTIALS AND RECOGNITION
ICF Member Coach
Prosci Certified Change Practitioner
Certified in The Six Types of Working Genius
WBENC Certified Women's Business Enterprise
Featured on Forbes.com - Top Five Coaches in PA
2015 Executive Woman of the Year
Network of Executive Professional Women
CONVERSATIONS AND WRITING
Shannon is the host of the archived Return on Generosity (R.O.G.) podcast, a leadership conversation series featuring more than 250 conversations with leaders across industries.
The show began with a simple hypothesis: that generosity may be the defining factor in exceptional leadership. Through hundreds of conversations, that belief was consistently reinforced. Leaders who practice generosity create stronger relationships, deeper trust, and more sustainable results.
These conversations continue to shape Shannon's evolving leadership work, including keynote experiences built around the emerging idea of the Generosity Economy.
Her perspectives have also been featured in leadership publications, interviews, and podcasts focused on generosity, leadership development, and intentional change.