Generosity

is the future of

leadership

Our coaches help corporate leaders create workplaces where your wins are celebrated, employees are invested in your success, and colleagues look to you as an example.

The secret ingredient?

Generosity

Learn how you can radically transform your company.

The Generous
Leadership System™

A modern operating system for leaders who want to strengthen trust, clarity, courage, and performance.

Generous Leadership

(Keynote + Team Experience)

The Five Degree Principle™

Small Shifts. Big Results.

V.I.B.E.™ (Values. Interests. Beliefs. Energy.)

Values. Interests. Beliefs. Energy.

The Generous Leadership SYSTEM™

(Keynote + Team Experience)

Inspiring, practical, and immediately actionable. Focused on generosity as a strategic advantage.

The Five Degree Principle™

Online Course

Small shifts create big results.

This self-paced online course gives leaders the tools to reset daily, navigate stress, and make meaningful progress through simple, science-backed habits.

Clarity

Creates

Momentum

A free Reflection & Projection Guide to help you reset with purpose.

Before leaders plan what’s next, the most effective ones pause to reflect on what they’ve learned.
The Reflection & Projection Guide walks you through a simple, thoughtful process to close out your year with insight and step into the next with intention.

This short guide helps you:

Reflect on what worked and what didn't

Capture lessons learned

Clarify your focus for the year ahead

Make small, intentional shifts that lead to big results

Name

ABOUT SHANNON CASSIDY

Shannon Cassidy is a leadership strategist, executive coach, keynote speaker, and founder of Bridge Between, Inc. For over 25 years, she has helped leaders and teams create clarity, strengthen relationships, and navigate change with confidence.

Her work blends behavioral science, curiosity, and a generosity-first mindset. Through coaching, keynotes, and programs like The Generous Leadership System™ and The Five Degree Principle™, Shannon equips leaders to communicate boldly, lead thoughtfully, and accelerate results—one small shift at a time.

BB

“An Invaluable Partner...”

“Shannon Cassidy has been an invaluable partner to our leadership team at Barclays US Consumer Bank Product Office organization. Each year, she brings exceptional clarity, insight, and structure to our goal-setting, strategic planning, and team development efforts. Her ability to guide meaningful conversations, surface important areas for growth, and help align our team around shared objectives has had a measurable impact on our performance and cohesion.

What sets Shannon apart is her ability to blend coaching with practical strategy. She creates a space where leaders can think deeply, challenge themselves, and emerge with a clear path forward. Her approach is thoughtful, engaging, and results-oriented — and she has consistently elevated our team’s effectiveness year after year.”

Sean Murray

Barclays US Consumer Bank
MD, USCB Chief Product Officer
BB

“Just what companies need…”

“Shannon is an inspirational, dynamic speaker and coach who truly understands what it means to be authentic and generous. In my over ten years of knowing her, listening to her and watching her grow leaders I am ever more confident that her message is relevant, timely and just what companies need to generate engagement, happy employees and generous hearts.”

Lisa V. Chang

Chief People Officer, The Coca-Cola Company
BB

“Bridge Between is my go-to-resource...”

“Whether it is executive coaching, one-on-one leadership mentoring or group facilitation, Bridge Between is my go-to resource for personalized staff development.”

Corporate Senior Vice President

Comcast Spotlight

The R.O.G. Podcast

In this final episode of the Return on Generosity podcast, hosts Shannon Cassidy and Susan Jin Davis reflect on five years of discussing the importance of generosity in leadership.

252. Celebrating Five Years of Generosity

“Generosity means that you give of the things that you really can’t get back.” “I was happiest and most fulfilled anytime I was giving or fully engaged with another person.”…

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Tracy Davidson reflects on her remarkable 30-year career in journalism, emphasizing the importance of serving the community, resilience, and the power of presence.

251. How Presence Initiates True Generosity with Tracy Davidson

“When we give, in this case, presence, what we get is like genuine connection and we get to make that person feel as valued as they really are.” “Every act…

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Mark Moroz, the Executive Vice President and Chief Banking Officer at Live Oak Bank, discusses how to create a culture that prioritizes employee empowerment and collaboration, and how this culture translates into exceptional customer service.

250. How Empowering Your Team Drives Peak Performance

“Empower everyone to do what’s right for our customers.” “If you take care of your employees, they’re going to take care of your customers.” “The roll up the sleeves factor.…

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