222. Lyn Wineman – Be The Leader You Would Follow

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Lyn Wineman, founder of KidGlov, an advertising agency, shares her journey to becoming a leader in purpose-driven marketing.

“Be the leader you would want to follow.”

“Clarity is key.”

Episode summary |

Shannon Cassidy interviews Lyn Wineman, founder of KidGlov, an advertising agency dedicated to helping changemakers amplify their impact. Lyn shares her journey from a small town in Nebraska to becoming a leader in purpose-driven marketing. The discussion covers the founding of KidGlov, the significance of B Corp certification, and the agency’s commitment to a culture of generosity and collaboration. Lyn also highlights the importance of core values in shaping the team’s culture and introduces her upcoming book, ‘Untangling Spaghetti,’ which aims to guide organizations in branding and mission amplification. In this conversation, Lyn Wineman discusses her upcoming book launch, the strategic process behind branding, and the importance of creating a culture of psychological safety within teams. She emphasizes the need for transparency in leadership and shares personal insights on growth and the impact of kindness in the workplace.

R.O.G. Takeaway Tips |

Branding should be a strategic process involving data collection and vision clarification.
Creating psychological safety, as a leader, fosters open communication and collaboration.
Transparency in leadership builds trust and unity within teams.
As a leader, it is essential to model the behavior you want to see in others.
Emotional responses from clients can indicate a deep connection to their brand.
The branding process involves understanding the client’s vision and values.
Kindness and generosity can ripple out to positively impact the community.
Personal growth requires introspection and a shift in perspective.
Family support plays a crucial role in maintaining balance and calm.

Chapters |

00:00 Introduction to Lyn Wineman and KidGlov

03:04 Lyn’s Background and Journey to Advertising

05:56 The Birth of KidGlov and Its Mission

09:07 Celebrating 15 Years of KidGlov

12:01 Understanding B Corp Certification

14:57 Creating a Culture of Generosity at KidGlov

18:00 Core Values and Team Collaboration

21:00 Generosity in the Business Community

24:00 Upcoming Book: Untangling Spaghetti

26:48 Launching the Book: A Strategic Approach

29:02 The Process of Brand Development

34:43 Creating a Culture of Psychological Safety

39:03 Transparency in Leadership

41:57 Rapid Fire Insights and Personal Reflections

Guest Bio |

Few can match Lyn Wineman’s passion for marketing—or for helping change-makers do more good in the world. For the past 30 years, Lyn has partnered with a variety of large national organizations, regional powerhouse brands, and many of our favorite nonprofit organizations and community health initiatives. As founder, president, and chief strategist of the full-service advertising agency KidGlov, Lyn has hand-picked a talented team known for putting the megaphone in front of change leaders. KidGlov earned its Certified B-Corp status in 2021, proof of their commitment to social and environmental excellence.

Lyn has been inducted into the American Marketing Association Hall of Fame and was named Marketer of the Year by the Lincoln Chapter. She has been recognized with the American Advertising Federation of Nebraska’s Silver Medal and was awarded the Inspire Women’s Leadership Award for Excellence in Entrepreneurship. A University of Nebraska Lincoln College of Journalism and Mass Communications alumni, she serves on a number of community boards and is a Community Fellow for the University of Nebraska Center for Entrepreneurship. She also serves as a co-host of KidGlov’s Agency for Change podcast, which amplifies the voices of those who are making a positive impact on the world.

Lyn and her husband, Neil, live on a historic farm where they raise a small flock of peacocks. They enjoy spending time with their three kids and grandbaby Ronin.