207. Rashida Ricketts – Graves to Gardens

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In this conversation, Shannon Cassidy speaks with Rashida Ricketts, founder of Graves to Gardens, about her journey from education to social justice through fashion.

“What does it look like to approach harm in a way that is transformative . . . how do we heal collectively and holistically . . . there are really unique and beautiful ways of doing that doesn’t look like mass incarceration.”

Chapters:

00:00 Introduction to Rashida Ricketts and Her Work
07:54 Rashida’s Journey into Service and Education
16:56 The Intersection of Fashion and Social Justice
27:52 Understanding the Graves to Gardens Concept
38:58 Misconceptions About Incarcerated Individuals
48:10 Call to Action and Final Thoughts

Episode Summary:

In this conversation, Shannon Cassidy speaks with Rashida Ricketts, founder of Graves to Gardens, about her journey from education to social justice through fashion. Rashida shares her experiences working with incarcerated individuals and how her background in communications and service shaped her understanding of the intersection between fashion and social justice. The discussion delves into misconceptions about incarcerated individuals, the importance of community and healing, and the transformative power of art. Rashida emphasizes the need for compassion and understanding in addressing systemic issues and encourages listeners to find ways to contribute positively to their communities.

R.O.G. Takeaway Tips:

Rashida’s journey began with a commitment to service and education.
Fashion can be a powerful tool for social change.
Misconceptions about incarcerated individuals often overlook their humanity.
Community support is crucial for those impacted by incarceration.
Art and creativity can facilitate healing and self-discovery.
The Graves to Gardens concept symbolizes transformation and hope.
Everyone can find a way to contribute to social justice efforts.
Understanding the trauma associated with poverty is essential.
Compassion and forgiveness are key to healing.
Small gestures can lead to significant positive change.

Guest Bio:

Rashida Ricketts is the Founder and Creative Director of Graves to Gardens, a podcast that bridges fashion and social justice. She has created pathways to elevate unheard stories and educate her listeners through fashion discourse.

Graves to Gardens has featured prominent fashion leaders such as CFDA member Victor Glemaud, Olivier Rousteing of Balmain, Chrissy Rutherford, formerly of Harper’s Bazaar, and Harlem Fashion Row’s Brandice Daniel. Each leader shared Ricketts’ drive to advocate for social issues, especially women’s incarceration.

Ricketts started Graves to Gardens during the height of racial unrest in the U.S. in 2020. “There were social issues that weren’t sitting right with me. I started talking about issues that actually mattered, God gave me a vision to fulfill.” Ricketts stated.

The genesis of Ricketts’ impactful work in reflection of society started in high school. “In 2020, I came across this old notebook of an idea I brainstormed for a fundraiser event that involved fashion, music, and dance. Finding that notebook made me realize that fashion and social justice has always been within me,” she said.

Ricketts studied Communications at The College of New Jersey, specializing in Radio, Television, and Film in addition to majoring in Journalism.

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