The 5 Principle | Expect the Unexpected | Generous Leadership Tip

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“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…You must do the thing you cannot do.” – Eleanor Roosevelt

Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in behavioral change, executive presence, effective communication, collaborative teamwork, empowering leadership, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, retreats, conferences) and Keynote Speaking (conferences, annual events, ceremonies) and Mentoring Programs (associations, ERGs, leadership circles) all custom designed. She has a podcast called R.O.G. Return on Generosity that focuses on how to be a corporate generous leader by sharing time, talent and gratitude.

Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding bridge between, she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success, enabling her to provide clients with the strategies, tools, and inspiration to thrive during organizational change and lead with vision, values, and purpose.

Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015). Her current efforts focus on the benefits of Generosity at Work.

“The greatest lessons I’ve ever learned are not from my successes. They are from my failures and I’ve had plenty of both. So don’t be afraid to fail.” – Maria Brennan

“If you can’t get out of it, get into it.” – Michael Brennan

Maria E. Brennan, CAE, is the President & CEO of The WICT Network: Empowering Women in Media, Entertainment and Technology, a 10,000 member global nonprofit celebrating 40 years of serving women in the cable industry. During her time at The WICT Network, Brennan has worked collaboratively with its leaders and stakeholders to steer the organization’s strategic vision, resulting in record levels of membership, sponsor support, and program participation. Brennan has over 25 years of executive management experience with non-profits ranging in size from 2,000 to 33,000 members, with particular expertise in the areas of strategic planning, communications and advocacy.

As the public voice of The WICT Network, Brennan is an experienced spokesperson and advocate for the media industry and diversity, equity and inclusion. She is a frequently quoted expert on equal pay issues and work/life integration and has been published or featured in such magazines as Broadcasting & Cable, Working Mother, Association Trends, Selecta and Cablefax.

Brennan is an award-winning writer, having received an EXCEL Award for her byline, “Hear Me Roar.” She was elected to serve on the Women’s Leadership Board at Harvard University in 2007. She is a charter member of the FCC Advisory Committee on Diversity and Digital Empowerment, where she recently finished her sixth term. She is a coalition member of WIPP — Women Impacting Public Policy — and a Commissioner for the Girl Scouts Healthy Media Council. Brennan was recognized with a Vanguard Award by NCTA–The Internet & Television Association, in recognition of her contributions to the media industry’s innovation, growth and progress. Brennan has been named among Cablefax’s list of Most Powerful Women in Cable annually since 2010 and in 2022 received Cablefax’s Women’s Advocacy Champion award.

R.O.G. Takeaway Tips:

Generously rebound from mistakes this week. Own it. Fix it. Apologize.
Learn from others – positive and constructive. We must learn from the models around us.

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